New Year - It's time to Break out!

The typical pattern in terms of a business reaction to a slowing economy is to cut expenses, sometimes very deep. We all know that.

This is followed with a period of no net new expenses of any kind for an extended period. I was reminded by a colleague of mine recently of an experience we shared with our past CEO, during the period immediately following the dot.com bubble burst a decade ago now.

Our CEO said, "I don't care what it is, we're not adding back any expense for anything right now. Don't talk to me about investment until we start to see some growth around here."

In the recent past, we've seen the expense reductions. For most of 2009, we've witnessed the post reduction freeze cycle, where new investment cannot be separated from additional expense. It all looks the same when you've just gone through a period of heavy cuts.

But gradually business leaders realize that they can't remain there. That they will have to lean in and make some net new investments or run the risk of becoming stale and uncompetitive.

With 2010, we're beginning to see signs of a break out for businesses who are making some targeted investments. They're looking for very near term ROI opportunities (roughly a year, give or take).

A transition of your IT services to the Cloud can give you that immediate return on investment by lowering your costs, reducing your dependency on expensive resources as well as a speedy, non disruptive implementation of the new services.

Give us a call at TrueCloud. We'll show how this can be done in your business.


Dave Rice CEO, TrueCloud

www.truecloud.com